Business Administration/Marketing and Retailing (A2512F)

Marketing and Retailing is a concentration under the Business Administration program. This curriculum is designed to provide students with fundamental skills in marketing and retailing.

Course work includes marketing, retailing, merchandising, selling, advertising, customer service, social media marketing, and management.

Graduates should qualify for marketing positions within manufacturing, retailing, and service organizations.

In addition to the degree program, Business Administration/Marketing and Retailing offers a variety of specialized certificates such as Marketing and Retailing Management, Sales and Customer Service, and e-Marketing.

Classes are available in the classroom, online, and blended. To view course descriptions, please click here. BA/Marketing and Retailing courses have a course prefix of MKT.

For more information about the BA/Marketing and Retailing program, please contact:

Ms. Sharon Seaford, Program Coordinator
377C Cumberland Hall